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Adobe Analytics, formerly Omniture, is a subsidiary of Adobe. Adobe Analytics is also the name of its flagship product, which was formerly known as Omniture SiteCatalyst.

Company historyEdit

Adobe campus in Lehi, Utah

Adobe campus in Lehi, Utah.

The former company was acquired by Adobe Systems on October 23, 2009 and the Omniture brand was retired in 2012. The staff was moved from Orem, Utah to a newly-constructed campus in Lehi, Utah.[1] It is now a key part of Adobe's online services initiative through Adobe Marketing Cloud.[2]

ReferencesEdit

  1. Adobe breaks ground on $90 million, second office in Lehi by Art Raymond, Deseret News. 2018-03-07.
  2. How To Gracefully Retire A Brand Name by Richard Carey, Search Engine Land. 2012-07-18.

See alsoEdit

External linksEdit

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