Adobe Target, formerly Omniture Test&Target, is an online service from Adobe for testing web site design, content and navigation, as well as optimizing campaigns.
Product history[edit | edit source]
Test&Target was originally created by Omniture, which was acquired by Adobe on October 23, 2009. Features from Test&Target were combined with Omniture SiteCatalyst as SiteCatalyst NetAverages, which was included with Adobe Creative Suite 5 and CS Live in May 2010.
References[edit | edit source]
- Adobe Successfully Completes Tender Offer for Omniture Shares, Adobe Systems. 2009-10-23.
- Omniture Announces Analytics and Optimization Technology Within Adobe Creative Suite 5 by Omniture, Adobe Systems. 2010-05-20.
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Articles[edit | edit source]
- Adobe (Omniture) Test & Target Overview at Web Analytics World (2012-06)
- How Omniture Test & Target Works at Managing E-Commerce (2010-07-05)
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