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Adobe Target, formerly Omniture Test&Target, is an online service from Adobe for testing web site design, content and navigation, as well as optimizing campaigns.
Product history[]
Test&Target was originally created by a company called Offermatica, which was acquired by Omniture for $65 million in 2007.[1] Omniture was acquired by Adobe on October 23, 2009.[2] Features from Test&Target were combined with Omniture SiteCatalyst as SiteCatalyst NetAverages, which was included with Adobe Creative Suite 5 and CS Live in May 2010.[3]
References[]
- ↑ Omniture buys Web site testing company, Offermatica, for $65M by Matt Marshall, VentureBeat. 2007-09-11.
- ↑ Adobe Successfully Completes Tender Offer for Omniture Shares, Adobe Systems. 2009-10-23.
- ↑ Omniture Announces Analytics and Optimization Technology Within Adobe Creative Suite 5 by Omniture, Adobe Systems. 2010-05-20.
External links[]
- Adobe Target at Adobe
- Adobe Target: Overview for Exchange partners at Zendesk
- Omniture Test&Target at Omniture (archived 2009-01-11, 2008-04-25)
- Offermatica official website (archived 2007-08-31, 2004-06-10)
Articles[]
- Adobe (Omniture) Test & Target Overview at Web Analytics World (2012-06)
- How Omniture Test & Target Works at Managing E-Commerce (2010-07-05)
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