Ultra was acquired by Adobe along with the Serious Magic company in October 2006.
Adobe Ultra CS3 was distributed as a component of Adobe Creative Suite 3. It utilized image analysis technology to produce high quality chroma key effects in less than ideal lighting environments. Ultra also included virtual set technology, which allowed the keying of a subject into a virtual 3D environment. Unlike many of the other applications in the Creative Suite, Ultra only runs on the Windows operating system.