History[edit | edit source]
Elemental Software was co-founded by Peter S. Hirshberg in 1996 and released Drumbeat 1.0 in 1997. Early investors included Microsoft and financier George Soros. Drumbeat 2.0 shipped on June 2, 1998. Drumbeat 2000 shipped in March 1999, followed by eStore Builder for Drumbeat 2000 to support the growing market of internet retailers.
On July 6, 1999, Elemental entered into an agreement to be acquired by Macromedia within 45 days in exchange for 625,000 shares of Macromedia stock worth approximately US$24 million. The acquisition was completed on October 4, 1999.
References[edit | edit source]
- Elemental Software Ships Drumbeat 2000, Information Today vol.16, no.3. 1999-03.
- Microsoft Among Investors in Elemental by Reuters, Los Angeles Times. 1997-12-10.
- Elemental Software ships Drumbeat 2.0, MacTech. 1998-06-02.
- E-Commerce, No Coding by Gary Gunnerson, PC Magazine. 1999-07.
- Macromedia - Drumbeat FAQ, Information Today vol.16, no.3. 1999-03.
- Macromedia buys Elemental Software, CNET. 2002-01-02.
- Macromedia completes acquisition of Elemental Software, Macromedia. 1999-10-04. Archived 2000-06-03.
[edit | edit source]
- Elemental Software corporate overview (archived 1998-12-05)
- Elemental Software (acquired) at PitchBook
- Elemental Software at the Macromedia Wiki
Articles[edit | edit source]
- E-Commerce, No Coding by Gary Gunnerson at PC Magazine (1999-07)
- Web development market consolidates as it matures by Dana Gardner at InfoWorld (1999-07-19)
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