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Elemental Software Drumbeat 2

Elemental Software's Drumbeat 2.0

Elemental Software was a software developer in Carlsbad, California that had originally created Drumbeat 2000 before being acquired by Macromedia.


Elemental Software was co-founded by Peter S. Hirshberg in 1996 and released Drumbeat 1.0 in 1997.[1] Early investors included Microsoft and financier George Soros.[2] Drumbeat 2.0 shipped on June 2, 1998.[3] Drumbeat 2000 shipped in March 1999,[1] followed by eStore Builder for Drumbeat 2000 to support the growing market of internet retailers.[4]

On July 6, 1999, Elemental entered into an agreement to be acquired by Macromedia within 45 days in exchange for 625,000 shares of Macromedia stock worth approximately US$24 million.[5][6] The acquisition was completed on October 4, 1999.[7]


  1. 1.0 1.1 Elemental Software Ships Drumbeat 2000, Information Today vol.16, no.3. 1999-03.
  2. Microsoft Among Investors in Elemental by Reuters, Los Angeles Times. 1997-12-10.
  3. Elemental Software ships Drumbeat 2.0, MacTech. 1998-06-02.
  4. E-Commerce, No Coding by Gary Gunnerson, PC Magazine. 1999-07.
  5. Macromedia - Drumbeat FAQ, Information Today vol.16, no.3. 1999-03.
  6. Macromedia buys Elemental Software, CNET. 2002-01-02.
  7. Macromedia completes acquisition of Elemental Software, Macromedia. 1999-10-04. Archived 2000-06-03.

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