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Macromedia Action!
Macromedia Action! box
Latest release 3.0 (Windows), 1.0.4 (Mac) / 1994
OS Mac OS, Windows
Genre Graphical presentation

Macromedia Action!, formerly MacroMind Action!, was an early graphical presentation program developed and marketed by Macromedia. It was discontinued in favor of Macromedia Director and Flash.


Action! began as a simpler "slide"-based presentation program as an alternative to the "stage"-based Director environment. It was the first program for Windows business users that blended sound and motion with text and graphics.[1]


  • Version 1.0.1 for Windows was released in 1991. The Macintosh version was released in early 1992 by MacroMind-Paracomp.[2][3]
  • Version 2.0 for Windows was released later in 1992 by Macromedia and added animated charts with over 100 templates.[1]
  • Version 2.5 for Windows was released in 1993 and added support for analog and digital video.[4]
  • Version 3.0 for Windows was shipped on July 5, 1994.[5][6]

The Macintosh version only reached up to version 1.0.4.[7] "Special Edition" versions of Action! were sometimes bundled with hardware by manufacturers,[8] but were ineligible for upgrades.[9]


  1. 1.0 1.1 Publish!: The How-to Magazine of Desktop Publishing PCW Communications, vol.9. 1994. Cite error: Invalid <ref> tag; name "pcmag-action-charts" defined multiple times with different content
  2. Macromind announces products, acquires Farallon software by Jeanette Borzo, InfoWorld, p.13. 1991-11-18.
  3. Reviews, InfoWorld p.78. 1992-12-28 / 1993-01-04.
  4. Action 2.5 Adds Support for Analog and Digital Video by Steven Rosenthal, PC Magazine, p.63. 1993-02-09.
  5. Action! overview & key features, Macromedia Asia. Archived 1997-02-13.
  6. Macromedia Ships Action! 3.0 for Windows, Macromedia. 1994-07-05. Archived 1999-09-09.
  7. Action! updates, Macromedia Asia. Archived 1997-01-11.
  8. Bug Watch: Bundled Software Doesn't Qualify by Steven Rosenthal, PC Magazine, p.29, vol.11. 1993.
  9. Bug Watch: Editor's note: by Steven Rosenthal, PC Magazine, p.29, vol.11. 1993.

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