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Schiller at Apple in 2002

Philip W. Schiller (born June 8, 1960) was the vice president of product marketing at Macromedia.[1]


Schiller received a bachelor's degree in Biology from Boston College in 1982.[1]


Schiller first joined at Apple Computer as a product marketing manager in 1987.[2] By 1988, he was known as the "Techno Rambo" of the Business Multimedia Group, presenting demonstrations built with HyperCard and VideoWorks.[3] In 1993, he became the director of product marketing at FirePower Systems.[1] In 1995, he joined Macromedia, where he became the VP of product marketing.[3]

Return to Apple[]

In April 1997, Schiller rejoined Apple after Steve Jobs had returned to the company.[4] Schiller succeeded Mitch Mandich, who retired as Apple's head of marketing at the end of December 2000.[5] Schiller eventually became senior VP of worldwide marketing. In December 2015, he took over management of Apple's App Store.[6] On August 4, 2020, Schiller was designated as an Apple Fellow.[7]


  1. 1.0 1.1 1.2 Philip W. Schiller, Apple Computer. Archived 2002-02-14.
  2. Phil Schiller, 9to5Mac. 2019-11-13.
  3. 3.0 3.1 Inside Phil Schiller, AppleInsider. 2020-07-05.
  4. Phil Schiller, MacRumors. 2019-12-16.
  5. Apple Announces Mandich’s Retirement, Apple Computer. 2000-10-09.
  6. Apple names Jeff Williams new chief operating officer, places Phil Schiller in charge of App Store, AppleInsider. 2015-12-17.
  7. Phil Schiller advances to Apple Fellow, Apple Inc. 2020-08-04.

External links[]

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