The company was founded in early 2001 by industry veterans in Folsom, California. Adobe Systems acquired Serious Magic on October 19, 2006 as part of its strategy to promote Flash-based video.
- Serious Magic official site (archived 2006-11-15, 2002-05-25)
- Serious Magic Inc at Bloomberg
- Serious Magic company profile at BusinessWire
- Serious Magic at Crunchbase
- Serious Magic at Wikipedia
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