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Serious Magic was a software developer that created Ovation, ULTRA, and Visual Communicator.


The company was founded in early 2001 by industry veterans in Folsom, California.[1] Adobe Systems acquired Serious Magic on October 19, 2006 as part of its strategy to promote Flash-based video.[2][3]


  1. About Serious Magic, Serious Magic. Archived 2006-10-18.
  2. Adobe Aquires Serious Magic Today, Armand Morin. 2006-10-19.
  3. Adobe acquires Serious Magic to push Flash video, VentureBeat. 2006-10-20.

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